About THE ACTIVE STORY
The Active Story is a brand started in 2019 by Ishita Gupta, A Design graduate from NIFT, New Delhi &
Fashion Institute of Technology, New york. With growing concern & passion for Fitness in India, The Active
Story aims to cover every woman’s fashion needs to get noticed even when at the gym.
The brand brings together an interesting combination of Chic sportswear, Stylish swimwear & Cosy
Nightwear clothing for every women that believes in self love. We promise comfort, ease and a unique style
in our clothing line which is inspired by excellence and is responsive to people’s needs.
SPORTSWEAR STORY
Chic Sportswear has become a wardrobe staple for all of us who value both fitness & fashion. Whether you
need high performance gear that helps you stand out at the gym or a cute yoga set to take you from workout
to brunch, We cover it all ! Our brand has created stylish sportswear separates that are ideal for the woman on the go with a lot on her
plate. Our clothing will add a dash of colour to your workout wardrobe with curve defining leggings to fun
T-shirts that spell an infectious exuberance.
SLEEPWEAR STORY
A pop collection of quirky printed night dresses and night suits with fun details. Our prints are exclusively
made and designed by our in-house team. Our sleepwear fabrics make you feel super soft on your skin and
the relaxed silhouettes are designed to flatter. These cosy night suits provide you an extra reason to stay in
bed and lounging around to feel special, and for you to feel comfortable and happy while doing so.
We recently started making affordable Face masks using our sleepwear fabrics to provide people an essential accessory that is stylish yet safe.